How to communicate science (and not die trying)

Abstract:
In recent years, science communication has become a key tool for democratizing knowledge and reducing the gap between the laboratory and society. More and more researchers recognize its value when it comes to communicating results, although in practice it is not as simple as it may seem at first glance.
This lecture offers an overview of the evolution of science communication, from key figures such as Carl Sagan and the challenges he faced to new forms of visual and viral communication, such as memes. Throughout the session, different science communication formats will be analyzed (from podcasts to traditional science journalism), along with practical guidelines for creating high‑impact content without losing scientific rigor, as well as an overview of potential career paths in this field.

Biografía:
She holds a degree in Biomedicine and a master’s degree in Advanced Therapies from Universidad Francisco de Vitoria, as well as a master’s degree in Science Communication and Cultural Knowledge Management from Universidad de Nebrija. Marta is currently a predoctoral researcher in the Genomic Medicine Group at CiMUS, while also engaging in science outreach by giving talks, teaching workshops, and creating science videos in various formats. She is also the author of the book “Cómo decide tu cerebro: Neurobiología práctica de las decisiones, percepciones y vínculos.”

Attendance certificates will be provided upon request at the email address cimus.xestion [at] usc.es (cimus[dot]xestion[at]usc[dot]es). Please do not forget to write your name and surname on the registration sheet during the lecture.